Which characteristic is NOT typically associated with tertiary prevention campaigns?

Tertiary prevention campaigns are primarily aimed at managing and mitigating the impact of an existing health issue, focusing on rehabilitation and the reduction of complications related to chronic diseases or long-term health conditions. Consequently, characteristics associated with tertiary prevention emphasize the management of current health problems rather than the prevention of potential health risks.

Encouragement to prevent the emergence of health risks is typically associated with primary prevention, which seeks to avoid the onset of disease before it occurs through proactive measures. Therefore, option B is correct as it represents a focus on preventing new health issues rather than addressing or managing existing ones, which is the primary goal of tertiary prevention initiatives.

Conversely, options A, C, and D align with the objectives of tertiary prevention, highlighting efforts directed towards managing ongoing health conditions and minimizing their long-term effects.