What is defined as risk communication?

Risk communication is fundamentally characterized by the process of informing people about health risks. It involves conveying information regarding potential dangers that individuals may face, allowing them to understand the scope of these risks and make informed decisions about their health. Effective risk communication aims to clarify the nature of the risk, its likelihood, and the measures that can be taken to mitigate it.

This process is crucial in a variety of contexts, such as public health emergencies, environmental health issues, or even routine health care. By providing clear, accurate, and accessible information, risk communication empowers individuals and communities to recognize health threats and respond appropriately. The focus is on fostering understanding and awareness, as opposed to entertaining or avoiding discussions about health hazards, which would not serve the primary goal of informing and educating the public on crucial health issues.