What does a communication audit assess?

A communication audit primarily evaluates the effectiveness of current health communication practices. This assessment involves examining how messages are conveyed, received, and understood by the target audience, as well as determining if the communication strategies align with the goals of health campaigns. By identifying strengths and weaknesses in communication practices, a communication audit helps organizations improve their messaging and outreach efforts to better serve the public's health needs.

While the other options touch on important aspects of health communication, they do not specifically pertain to the primary focus of a communication audit. For instance, assessing political influence or financial profitability might be relevant in a broader context of health campaigns, but they do not directly relate to the audit's core purpose, which is centered on evaluating the current effectiveness and strategies of communication. Similarly, analyzing the historical context may provide insights but does not serve the immediate objective of assessing existing communication practices.